Website Design & Development
It wasn’t long ago that a company’s website was simply a billboard on the information superhighway — a way for a business to advertise in a creative and innovative way that they were a “leading edge” company keen to the pulse of current trends and technologies. In those early days, functionality took a backseat to the novelty of Flash intros and image maps.
Over time, however, companies began to realize that their online presence had potential to actually generate revenue — and somewhere along the way, we all figured out that bells and whistles weren’t necessarily the best way to get our customers to pull out their credit cards.
Modern website designs must offer much more than trendy gimmicks. Today’s consumer doesn’t have time to scroll through reams of fluff just to find a phone number or place an order. And increasingly, search engines are relying on good old fashioned information and content to direct traffic to your online doorstep.
Has your company’s website kept up with the changing expectations of today’s consumers?
Market research has shown four essential elements that online customers demand from a website:
- • Easy and intuitive user interface
- • A clear message about the services you provide
- • Contact information such as phone, email, and map
- • Specific calls to action that lead your customer to the next phase of the buying process
When your website sends a clear message to customers about who you are and the services you provide — and the steps they must take to engage your services — conversion from prospect to customer becomes a natural part of the online experience.
Upsurge Solutions provides turnkey website designs and management solutions that are designed from the ground up to embrace the evolving trends in modern online commerce. Our designers specialize in a variety of platforms, from HTML and CSS to WordPress CMS, with a focus on optimizing your sites for the latest in Google-friendly search requirements to guarantee your business is ready for Prime Time.
We specialize in website design services that offer a professional and engaging online image for your business. — designs that project enterprise-level authority and credibility for even our smallest clients — while retaining the image and personality that makes your company unique.
Contact us today for more information and a free assessment of your online image. We’ll review your current site and long-term goals to arrive at proposals that address your company’s unique circumstances.
If you suspect your website is nothing more than a flashy, interactive billboard, let us show you how addressing your customers’ online expectations with a dynamic and engaging website can supercharge your conversions and impact your fortunes for many years to come.
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PO Box / CP 35064
Montreal Quebec H2C 1P0